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MentorBox Podcast

May 2, 2018

“If you tell people what to think, they won’t listen. But if you tell people a really compelling story that they resonate with, they can’t help but listen.” - Jonah Sachs

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We’ve all had the thought that we’re going crazy.

It is likely that at that same moment, we also felt immensely creative. This is the tricky, double-sided nature of creativity; it runs alongside the prickly fibers of anxiety, fear, and insanity. To be creative requires a type of unsafe thinking. However, there are ways to do that safely.

On today’s episode of The MentorBox Podcast, we are joined by journalist, designer, and entrepreneur, Jonah Sachs. He most recently penned the book: Unsafe Thinking: How to be Nimble and Bold When You Need It Most, a collection of research and anecdotes that encourages readers to embrace the creative process that defies habit and convention. In this discussion, we touch on why fear should be used as fuel, which people are most likely able to be the sources of creative thought, and how to pursue unsafe thinking in a safe manner. Tune in to today’s conversation to put your brain in a place to keep up with the rapidly changing states of tech, economics, and culture!

You can order Jonah Sachs’ Unsafe Thinking here.

“Unsafe thinking is very helpful in situations where safe thinking has become dangerous.” - Jonah Sachs

(click to tweet)

Points to Keep In Mind

  • The 5 principles of unsafe thinking are: daring, learning, challenging, rebelling, and imagining
  • Use the parts of your brain that you don’t feel comfortable using to generate new thoughts
  • Journalism is way to deliver your thoughts without talking about yourself
  • Harness anxiety as a homing device to find your creative edge
  • Reframe fear as fuel to move yourself towards the things that frighten you
  • Be open to reality without letting your fears or ego get in the way
  • 65% of studies that don’t find positive results get buried
  • Entrenchment is when you become locked in a single way of doing something after a period of initial learning
  • Blind-variation and selective-retention says that the best ideas come from sources of the most ideas
  • VCs will invest $34 into men for every $1 they invest in women
  • You can’t change the scope of ideas without changing the people you collaborate with
  • Research shows the lowest-sitting on the totem pole have the most original ideas
  • Big-name institutions tend to ignore the discoveries from those without credentials
  • Research shows cognitively diverse teams creatively outperform cognitively similar teams
  • Incentivize riskier thinking within your company
  • Leaders should try to speak last in meetings to see what rises up in the room
  • Unsafe thinking is very helpful in situations where safe thinking has become dangerous
  • Risk portfolios means we can only hand so much risk at once
  • If you have questions, don’t just read books and think; go out into the world and investigate